Most valuable nation brands 2023
U.S. companies dominate global retail
The evidence of the impact of a nation’s brand value can be seen, for instance, in the retail industry. As a result of globalization and various trade agreements between markets and countries, many retailers are capable of doing business on a global scale. As such, the national image associated with the brand’s home market is important. Many of the world’s leading retailers, such as Amazon and Walmart, are companies based in the United States. The success of U.S. retailers can also be seen through their performance in online retail. Amazon is a prime example of this, with the company’s sales revenue flourishing over the previous years.