Leading social media usage reasons worldwide 2023

Most popular reasons for internet users worldwide to use social media as of 3rd quarter 2023

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Release date

January 2024

Region

Worldwide

Survey time period

Q3 2023

Age group

16 to 64 years

Special properties

internet users

Supplementary notes

According to the source: "Respondents could select multiple answers."

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Statistics on " Social media usage worldwide "

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Overview

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Regional overview

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Leading social media

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Usage

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Instagram

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TikTok

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Data requests

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Social media marketing and advertising

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