Social media usage in Belgium

Statistics report on social media in Belgium

Social media usage in Belgium

With the rise of social media platforms, consumers became able to share content and electronic communication faster than ever before. This report looks to present facts and statistics about social media use in Belgium. As "social media in Belgium" is a rather broad term, this report tries to collect multiple aspects of this topic together and is meant to answer questions like "how many people use social media in Belgium?" or "who has the most followers on Instagram in Belgium?".

Examples of figures found in this report are statistics on how important certain apps for content marketing. Moreover, the report provides facts and figures on specific apps, such as Facebook, Instagram, WhatsApp and Snapchat, among others.

Note that we also offer other reports with a more specific focus on certain aspects talked about here. These include:

Table of contents

Most popular social media platforms (how many people)

6
  • Premium Statistic Active social media users in the Benelux region 2024, by country
  • Premium Statistic Social network penetration in Belgium 2011-2019
  • Premium Statistic Penetration rate of active social media users Benelux region 2023, by country
  • Premium Statistic Mobile social media user penetration in Benelux region 2021, by country
  • Premium Statistic Social media users in Belgium 2020-2029
  • Premium Statistic Belgium: social media penetration 2019-2028

Instagram

6
  • Premium Statistic Belgium monthly number of Instagram users 2018-2024
  • Basic Statistic Instagram users in Flanders (Belgium) 2017-2019, by age
  • Premium Statistic Belgium Instagram users 2024, by age group and gender
  • Premium Statistic Social media used to reach generation Z in Belgium 2018
  • Basic Statistic Most popular Belgium-based influencers on Instagram 2019
  • Premium Statistic Most popular Belgium-based food influencers on Instagram 2019

Facebook

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  • Premium Statistic Annual Facebook app downloads in Belgium 2015-2019
  • Premium Statistic Monthly active Facebook users in Benelux region 2017-2018, by country
  • Premium Statistic Number of Facebook users in Belgium 2018, by age group and gender
  • Premium Statistic Monthly social media usage in Flanders (Belgium) 2015-2019, by social network
  • Premium Statistic Social media used for news in Belgium 2017-2023
  • Premium Statistic Belgium Facebook Messenger users 2024, by age group and gender
  • Premium Statistic Facebook users in Flanders (Belgium) 2017-2019, by age

WhatsApp, Twitter, Snapchat and TikTok

6
  • Premium Statistic Annual WhatsApp app downloads in Belgium 2015-2019
  • Premium Statistic Annual Twitter app downloads in Belgium 2015-2019
  • Premium Statistic Monthly Twitter app downloads in Belgium 2014-2020
  • Premium Statistic Leading brands on Twitter in Belgium 2020
  • Premium Statistic Monthly Snapchat app downloads in Belgium 2014-2020
  • Premium Statistic Monthly Musical.ly/TikTok downloads in Belgium 2017-2020

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