Out-of-home advertising in the United Kingdom (UK) - statistics & facts
Key insights
- OOH ad spend in the UK
- 1.18bn GBP
Detailed statistics
OOH advertising spending in the UK 2011-2022
- OOH ad spend growth in 2023
- 5.8%
Detailed statistics
OOH advertising spending growth in the United Kingdom (UK) 2017-2023
- Share of DOOH in OOH ad revenue in the UK
- 63%
Detailed statistics
Digital share of OOH advertising revenue in the UK 2011-2022
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Current statistics on this topic
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Overview
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Overview
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Premium Statistic
Global OOH ad expenditure 2000-2024
Global OOH ad expenditure 2000-2024
Outdoor advertising expenditure worldwide from 2000 to 2024 (in billion U.S. dollars)
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Leading out-of-home (OOH) advertising companies worldwide in 2023, by revenue
Leading out-of-home (OOH) advertising companies worldwide in 2023, by revenue
Leading outdoor advertising companies worldwide in 2023, by revenue (in million U.S. dollars)
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Outdoor advertising spending in Western Europe 2000-2024
Outdoor advertising spending in Western Europe 2000-2024
Outdoor advertising expenditure in Western Europe from 2000 to 2024 (in million U.S. dollars)
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Outdoor ad spend growth in Western Europe 2000-2024
Outdoor ad spend growth in Western Europe 2000-2024
Outdoor advertising spending growth in Western Europe from 2000 to 2024
UK market
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- Premium Statistic Advertising revenue share in the UK 2022, by medium
- Premium Statistic OOH advertising spending in the UK 2011-2022
- Premium Statistic OOH advertising spending growth in the United Kingdom (UK) 2017-2023
- Premium Statistic Number of OOH ad frames in Great Britain 2020-2023
- Premium Statistic Out-of-home advertising reach in Great Britain 2020-2023
- Premium Statistic Number of OOH impacts in Great Britain 2020-2023
- Premium Statistic Out-of-home advertising average inflation in the United Kingdom (UK) 2014-2022
UK market
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Advertising revenue share in the UK 2022, by medium
Advertising revenue share in the UK 2022, by medium
Distribution of advertising revenue in the United Kingdom (UK) in 2022, by medium
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Premium Statistic
OOH advertising spending in the UK 2011-2022
OOH advertising spending in the UK 2011-2022
Out-of-home (OOH) advertising expenditure in the United Kingdom (UK) from 2011 to 2022 (in billion GBP)
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Premium Statistic
OOH advertising spending growth in the United Kingdom (UK) 2017-2023
OOH advertising spending growth in the United Kingdom (UK) 2017-2023
Change in out-of-home advertising spending in the United Kingdom (UK) from 2017 to 2023
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Premium Statistic
Number of OOH ad frames in Great Britain 2020-2023
Number of OOH ad frames in Great Britain 2020-2023
Number of out-of-home (OOH) ad frames in Great Britain from 1st quarter 2020 to 2nd quarter 2023
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Out-of-home advertising reach in Great Britain 2020-2023
Out-of-home advertising reach in Great Britain 2020-2023
Weekly reach of out-of-home (OOH) ad frames in Great Britain from 1st quarter 2020 to 2nd quarter 2023 (in millions)
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Premium Statistic
Number of OOH impacts in Great Britain 2020-2023
Number of OOH impacts in Great Britain 2020-2023
Number of weekly out-of-home (OOH) impacts in Great Britain from 1st quarter 2020 to 2nd quarter 2023 (in billions)
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Premium Statistic
Out-of-home advertising average inflation in the United Kingdom (UK) 2014-2022
Out-of-home advertising average inflation in the United Kingdom (UK) 2014-2022
Out-of-home advertising average inflation in the United Kingdom (UK) from 2014 to 2022
Market leaders
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- Premium Statistic Revenue of OOH media companies in the UK 2021
- Premium Statistic Largest out-of-home advertisers in the UK 2023
- Premium Statistic Industries with highest out-of-home ad spending in the UK 2023
- Premium Statistic Advertising revenue of Transport for London (TfL) 2002-2023
- Premium Statistic Advertising revenue of Transport for Greater Manchester (TfGM) 2015-2023
Market leaders
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Revenue of OOH media companies in the UK 2021
Revenue of OOH media companies in the UK 2021
Revenue of major out-of-home media companies in the United Kingdom (UK) in 2021 (in million GBP)
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Largest out-of-home advertisers in the UK 2023
Largest out-of-home advertisers in the UK 2023
Leading out-of-home (OOH) advertisers in the United Kingdom (UK) in 2023, by spending (in million GBP)
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Industries with highest out-of-home ad spending in the UK 2023
Industries with highest out-of-home ad spending in the UK 2023
Distribution of out-of-home advertising spending in the United Kingdom (UK) in 2023, by category
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Premium Statistic
Advertising revenue of Transport for London (TfL) 2002-2023
Advertising revenue of Transport for London (TfL) 2002-2023
Advertising revenue of Transport for London (TfL) in fiscal years 2002/03 to 2022/23 (in million GBP)
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Premium Statistic
Advertising revenue of Transport for Greater Manchester (TfGM) 2015-2023
Advertising revenue of Transport for Greater Manchester (TfGM) 2015-2023
Advertising revenue of Transport for Greater Manchester (TfGM) in fiscal years 2015/16 to 2022/23 (in 1,000 GBP)
Formats & segments
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- Premium Statistic Out-of-home advertising spending in the UK 2011-2022, by platform
- Premium Statistic Outdoor advertising revenue in the UK 2005-2022, by environment
- Premium Statistic Number of OOH impacts in Great Britain 2023, by format
- Premium Statistic Number of OOH ad frames in Great Britain 2023, by format
- Premium Statistic Out-of-home advertising reach in Great Britain 2023, by format
Formats & segments
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Premium Statistic
Out-of-home advertising spending in the UK 2011-2022, by platform
Out-of-home advertising spending in the UK 2011-2022, by platform
Distribution of out-of-home advertising spending in the United Kingdom (UK) from 2011 to 2022, by platform
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Premium Statistic
Outdoor advertising revenue in the UK 2005-2022, by environment
Outdoor advertising revenue in the UK 2005-2022, by environment
Out-of-home (OOH) advertising revenue in the United Kingdom (UK) from 2005 to 2022, by environment (in million GBP)
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Premium Statistic
Number of OOH impacts in Great Britain 2023, by format
Number of OOH impacts in Great Britain 2023, by format
Number of weekly out-of-home (OOH) impacts in Great Britain in 2nd quarter 2023, by format (in millions)
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Premium Statistic
Number of OOH ad frames in Great Britain 2023, by format
Number of OOH ad frames in Great Britain 2023, by format
Number of out-of-home (OOH) ad frames in Great Britain in 2nd quarter 2023, by format
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Premium Statistic
Out-of-home advertising reach in Great Britain 2023, by format
Out-of-home advertising reach in Great Britain 2023, by format
Weekly reach of out-of-home (OOH) ad frames in Great Britain in 2nd quarter 2023, by format (in millions)
Consumer insights
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- Premium Statistic Non-digital advertising touchpoints in the UK 2023
- Premium Statistic Consumer trust in advertising in the UK 2022, by media
- Premium Statistic Most common modes of transportation for commuting in the UK 2023
- Premium Statistic Duration of daily commute in the UK 2023
- Premium Statistic Retail footfall year-on-year change in the UK December 2023, by location
- Premium Statistic Annual spend on OOH mobile commerce in the UK 2022, by product category
- Premium Statistic Average weekly spend on OOH mobile commerce in the UK 2022, by activity
Consumer insights
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Non-digital advertising touchpoints in the UK 2023
Non-digital advertising touchpoints in the UK 2023
Non-digital advertising touchpoints in the UK as of December 2023
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Consumer trust in advertising in the UK 2022, by media
Consumer trust in advertising in the UK 2022, by media
Trust in advertising among consumers in the United Kingdom (UK) in 2022, by medium
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Most common modes of transportation for commuting in the UK 2023
Most common modes of transportation for commuting in the UK 2023
Most common modes of transportation for commuting in the UK as of December 2023
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Duration of daily commute in the UK 2023
Duration of daily commute in the UK 2023
Duration of daily commute in the UK as of December 2023
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Retail footfall year-on-year change in the UK December 2023, by location
Retail footfall year-on-year change in the UK December 2023, by location
Year-on-year change in retail footfall in the United Kingdom (UK) in December 2023, by shopping location
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Premium Statistic
Annual spend on OOH mobile commerce in the UK 2022, by product category
Annual spend on OOH mobile commerce in the UK 2022, by product category
Annual out-of-home (OOH) mobile commerce spend in the United Kingdom in 2022, by product category (in billion British pounds)
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Premium Statistic
Average weekly spend on OOH mobile commerce in the UK 2022, by activity
Average weekly spend on OOH mobile commerce in the UK 2022, by activity
Average amount spent on out-of-home (OOH) mobile shopping per week in the United Kingdom in 2022, by activity (in British pounds)
Marketer insights
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Change in marketing spending at UK companies 2023, by medium
Change in marketing spending at UK companies 2023, by medium
Expected change in marketing spending at companies in the United Kingdom (UK) in 2023, by medium/channel
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Leading B2C marketing channels in the UK 2022
Leading B2C marketing channels in the UK 2022
Primary marketing channels of business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022
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B2C marketing channels with highest growth potential in the UK 2022
B2C marketing channels with highest growth potential in the UK 2022
Marketing channels with highest growth potential according to business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022
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