Dell brand profile in Germany 2022
When it comes to consumer electronics online shop users, brand awareness of Dell is at 83% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dell in Germany?
In total, 19% of German consumer electronics online shop users say they like Dell. However, in actuality, among the 83% of German respondents who know Dell, 23% of people like the brand.
What is the usage share of Dell in Germany?
All in all, 7% of consumer electronics online shop users in Germany use Dell. That means, of the 83% who know the brand, 8% use them.
How loyal are the customers of Dell?
Around 5% of consumer electronics online shop users in Germany say they are likely to use Dell again. Set in relation to the 7% usage share of the brand, this means that 71% of their customers show loyalty to the brand.
What's the buzz around Dell in Germany?
In July 2022, about 11% of German consumer electronics online shop users had heard about Dell in the media, on social media, or in advertising over the past three months. Of the 83% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Dell in Germany.
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