FARFETCH brand profile in Germany 2022
When it comes to second-hand apparel online shop users, brand awareness of FARFETCH is at 19% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is FARFETCH in Germany?
In total, 5% of German second-hand apparel online shop users say they like FARFETCH. However, in actuality, among the 19% of German respondents who know FARFETCH, 26% of people like the brand.
What is the usage share of FARFETCH in Germany?
All in all, 5% of second-hand apparel online shop users in Germany use FARFETCH. That means, of the 19% who know the brand, 26% use them.
How loyal are the customers of FARFETCH?
Around 3% of second-hand apparel online shop users in Germany say they are likely to use FARFETCH again. Set in relation to the 5% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around FARFETCH in Germany?
In July 2022, about 3% of German second-hand apparel online shop users had heard about FARFETCH in the media, on social media, or in advertising over the past three months. Of the 19% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around FARFETCH in Germany.
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