Sellpy brand profile in Germany 2022
When it comes to second-hand apparel online shop users, brand awareness of Sellpy is at 15% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sellpy in Germany?
In total, 4% of German second-hand apparel online shop users say they like Sellpy. However, in actuality, among the 15% of German respondents who know Sellpy, 27% of people like the brand.
What is the usage share of Sellpy in Germany?
All in all, 3% of second-hand apparel online shop users in Germany use Sellpy. That means, of the 15% who know the brand, 20% use them.
How loyal are the customers of Sellpy?
Around 2% of second-hand apparel online shop users in Germany say they are likely to use Sellpy again. Set in relation to the 3% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Sellpy in Germany?
In July 2022, about 3% of German second-hand apparel online shop users had heard about Sellpy in the media, on social media, or in advertising over the past three months. Of the 15% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Sellpy in Germany.
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