Amazon Music brand profile in the UK 2022
When it comes to digital music users, brand awareness of Amazon Music is at 91% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Amazon Music in the UK?
In total, 39% of UK digital music users say they like Amazon Music. However, in actuality, among the 91% of UK respondents who know Amazon Music, 43% of people like the brand.
What is the usage share of Amazon Music in the UK?
All in all, 35% of digital music users in the UK use Amazon Music. That means, of the 91% who know the brand, 38% use them.
How loyal are the users of Amazon Music?
Around 29% of digital music users in the UK say they are likely to use Amazon Music again. Set in relation to the 35% usage share of the brand, this means that 83% of their users show loyalty to the brand.
What's the buzz around Amazon Music in the UK?
In July 2022, about 27% of UK digital music users had heard about Amazon Music in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 30%, meaning at the time of the survey there's some buzz around Amazon Music in the UK.
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