DICE brand profile in the UK 2022
When it comes to event ticket purchasers, brand awareness of DICE is at 21% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is DICE in the UK?
In total, 5% of UK event ticket purchasers say they like DICE. However, in actuality, among the 21% of UK respondents who know DICE, 24% of people like the brand.
What is the usage share of DICE in the UK?
All in all, 5% of event ticket purchasers in the UK use DICE. That means, of the 21% who know the brand, 24% use them.
How loyal are the purchasers of DICE?
Around 3% of event ticket purchasers in the UK say they are likely to use DICE again. Set in relation to the 5% usage share of the brand, this means that 60% of their purchasers show loyalty to the brand.
What's the buzz around DICE in the UK?
In August 2022, about 5% of UK event ticket purchasers had heard about DICE in the media, on social media, or in advertising over the past three months. Of the 21% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around DICE in the UK.
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