Oppo brand profile in Germany 2022
When it comes to wearables users, brand awareness of Oppo is at 39% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Oppo in Germany?
In total, 5% of German wearables users say they like Oppo. However, in actuality, among the 39% of German respondents who know Oppo, 13% of people like the brand.
What is the usage share of Oppo in Germany?
All in all, 2% of wearables users in Germany use Oppo. That means, of the 39% who know the brand, 5% use them.
How loyal are the users of Oppo?
Around 1% of wearables users in Germany say they are likely to use Oppo again. Set in relation to the 2% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Oppo in Germany?
In August 2022, about 4% of German wearables users had heard about Oppo in the media, on social media, or in advertising over the past three months. Of the 39% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around Oppo in Germany.
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