Ashley Madison brand profile in the United States 2023
When it comes to online dating users, brand awareness of Ashley Madison is at 46 percent in the U.S. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Ashley Madison in the U.S.?
In total, 11 percent of U.S. dating service users say they like Ashley Madison.
What is the usage share of Ashley Madison in the U.S.?
All in all, 12 percent of dating service users in the U.S. use Ashley Madison.
How loyal are the users of Ashley Madison?
Around 9 percent of dating service users in the U.S. say they are likely to use Ashley Madison again. Set in relation to the 12 percent usage share of the brand, this means that 75 percent of their users show loyalty to the brand.
What's the buzz around Ashley Madison in the U.S.?
In November 2023, about 13 percent of U.S. dating service users had heard about Ashley Madison in the media, on social media, or in advertising over the past three months.