Fendi brand profile in Germany 2022
When it comes to luxury fashion users, brand awareness of Fendi is at 52% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Fendi in Germany?
In total, 13% of German luxury fashion users say they like Fendi. However, in actuality, among the 52% of German respondents who know Fendi, 25% of people like the brand.
What is the usage share of Fendi in Germany?
All in all, 5% of luxury fashion users in Germany use Fendi. That means, of the 52% who know the brand, 10% use them.
How loyal are the owners of Fendi?
Around 2% of luxury fashion users in Germany say they are likely to use Fendi again. Set in relation to the 5% usage share of the brand, this means that 40% of their owners show loyalty to the brand.
What's the buzz around Fendi in Germany?
In September 2022, about 6% of German luxury fashion users had heard about Fendi in the media, on social media, or in advertising over the past three months. Of the 52% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Fendi in Germany.
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