Vaude brand profile in Germany 2022
When it comes to outdoor fashion users, brand awareness of Vaude is at 43% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vaude in Germany?
In total, 13% of German outdoor fashion users say they like Vaude. However, in actuality, among the 43% of German respondents who know Vaude, 30% of people like the brand.
What is the usage share of Vaude in Germany?
All in all, 11% of outdoor fashion users in Germany use Vaude. That means, of the 43% who know the brand, 26% use them.
How loyal are the owners of Vaude?
Around 9% of outdoor fashion users in Germany say they are likely to use Vaude again. Set in relation to the 11% usage share of the brand, this means that 82% of their owners show loyalty to the brand.
What's the buzz around Vaude in Germany?
In September 2022, about 3% of German outdoor fashion users had heard about Vaude in the media, on social media, or in advertising over the past three months. Of the 43% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Vaude in Germany.
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