Willingness to change smartphone brand in Japan 2024

6 percent of Japanese respondents answer our survey on "Willingness to change smartphone brand" with "Very likely". The survey was conducted in 2024, among 1,922 consumers.
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Willingness to change smartphone brand in Japan as of March 2024

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Number of respondents

1,922 respondents

Age group

18-64 years

Special properties

respondents who use a smartphone

Supplementary notes

During the survey, the question was phrased as follows: "How likely are you going to change your (primarily used) smartphone brand on the next possible occasion?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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