Penetration rate of the fragrances e-commerce market in Germany 2018-2029
The penetration rate in the 'Fragrances' segment of the beauty & personal care E-commerce market in Germany was forecast to continuously increase between 2024 and 2029 by in total 1.8 percentage points. After the eleventh consecutive increasing year, the indicator is estimated to reach 15.73 percent and therefore a new peak in 2029. Notably, the penetration rate of the 'Fragrances' segment of the beauty & personal care E-commerce market was continuously increasing over the past years.