This statistic depicts the customer data stored by companies in Europe in 2018, by type of data. As the graph shows, personally identifiable data were the largest type of customers' data being held by companies, with 85 percent of firms affirming to store this information. Additionally, authentication credentials of clients or users were stored by 76 percent of companies, whereas payments details and credit card data were collected by 74 percent of respondents.
Customer data held by companies in Europe in 2018, by type of data
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Kaspersky Lab. (September 1, 2018). Customer data held by companies in Europe in 2018, by type of data [Graph]. In Statista. Retrieved April 28, 2024, from https://www.statista.com/statistics/1009477/data-held-by-companies-in-europe/
Kaspersky Lab. "Customer data held by companies in Europe in 2018, by type of data." Chart. September 1, 2018. Statista. Accessed April 28, 2024. https://www.statista.com/statistics/1009477/data-held-by-companies-in-europe/
Kaspersky Lab. (2018). Customer data held by companies in Europe in 2018, by type of data. Statista. Statista Inc.. Accessed: April 28, 2024. https://www.statista.com/statistics/1009477/data-held-by-companies-in-europe/
Kaspersky Lab. "Customer Data Held by Companies in Europe in 2018, by Type of Data." Statista, Statista Inc., 1 Sep 2018, https://www.statista.com/statistics/1009477/data-held-by-companies-in-europe/
Kaspersky Lab, Customer data held by companies in Europe in 2018, by type of data Statista, https://www.statista.com/statistics/1009477/data-held-by-companies-in-europe/ (last visited April 28, 2024)
Customer data held by companies in Europe in 2018, by type of data [Graph], Kaspersky Lab, September 1, 2018. [Online]. Available: https://www.statista.com/statistics/1009477/data-held-by-companies-in-europe/