Main factors for negative opinion K-beauty products in Thailand 2021
In a survey on Korean cultural content in 2021 in Thailand, participants were asked about the main negative influence on consumers' impression of Korean beauty. About 30.5 percent of the respondents stated that they had no negative impression of Korean beauty products. However, around 27.8 percent of respondents stated that the high price compared to the quality was a negative factor of K-beauty.