In fiscal year 2019, the omnichannel commerce market in Japan, which includes the business-to-consumer (B2C) e-commerce market, was valued at approximately 55 trillion Japanese yen. The omnichannel market was forecasted to grow continuously in the future, boosted by the importance of social media and mobile devices in marketing strategies, as well as the increasing popularity of online shopping channels.
Value of the omnichannel commerce market in Japan from fiscal year 2016 to 2019 with forecasts until 2026 (in trillion Japanese yen)
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Nomura Research Institute. (December 17, 2020). Value of the omnichannel commerce market in Japan from fiscal year 2016 to 2019 with forecasts until 2026 (in trillion Japanese yen) [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/1027737/japan-omnichannel-commerce-market-size/
Nomura Research Institute. "Value of the omnichannel commerce market in Japan from fiscal year 2016 to 2019 with forecasts until 2026 (in trillion Japanese yen)." Chart. December 17, 2020. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/1027737/japan-omnichannel-commerce-market-size/
Nomura Research Institute. (2020). Value of the omnichannel commerce market in Japan from fiscal year 2016 to 2019 with forecasts until 2026 (in trillion Japanese yen). Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/1027737/japan-omnichannel-commerce-market-size/
Nomura Research Institute. "Value of The Omnichannel Commerce Market in Japan from Fiscal Year 2016 to 2019 with Forecasts until 2026 (in Trillion Japanese Yen)." Statista, Statista Inc., 17 Dec 2020, https://www.statista.com/statistics/1027737/japan-omnichannel-commerce-market-size/
Nomura Research Institute, Value of the omnichannel commerce market in Japan from fiscal year 2016 to 2019 with forecasts until 2026 (in trillion Japanese yen) Statista, https://www.statista.com/statistics/1027737/japan-omnichannel-commerce-market-size/ (last visited May 11, 2024)
Value of the omnichannel commerce market in Japan from fiscal year 2016 to 2019 with forecasts until 2026 (in trillion Japanese yen) [Graph], Nomura Research Institute, December 17, 2020. [Online]. Available: https://www.statista.com/statistics/1027737/japan-omnichannel-commerce-market-size/