Willingness to pay for an electric car in Thailand 2024
Most of the Thai consumers are only willing to pay the same price as conventional cars for an electric car. According to the survey conducted by Rakuten Insight in January 2024, only 12 percent of the Thai respondents would pay up to 10 percent more for an electric car and 16 percent of the respondents would pay a price that is 11 to 30 percent higher than conventional cars.