Popular paid video streaming apps among Millennials and Gen Z South Korea 2020
According to a survey in South Korea in 2020, Netflix was by far the most popular paid video streaming service among Millennials and Gen Z in South Korea with 73.7 brand power index (BPI) points. In particular, respondents showed overwhelmingly high brand loyalty for Netflix. The second most popular service was YouTube Premium with 43.5 points, then the Korean service WATCHA with 20.8 points.