Hard discounter FMCG share in Poland 2007-2017
Hard discounter stores sold 30.5 percent of fast-moving consumer goods (FMCG) in Poland in 2017. This was a 2.3 percentage point increase from the previous year. In 2007, the hard discounter share of FMCG was only 17.5 percent. Over ten years, this number has more than doubled despite an occasional decrease in share.