Rakuten Insight in July 2021, 63 percent of the female Vietnamese respondents felt that K-beauty products were more suited to their skin. Most of the respondents stated that around one quarter to half of their skincare routine consisted of K-beauty products.
According to a survey conducted by Main reasons to use Korean beauty products over other commercial beauty products among female Vietnamese consumers in 2021
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Rakuten Insight. (October 11, 2021). Main reasons to use Korean beauty products over other commercial beauty products among female Vietnamese consumers in 2021 [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/1041391/vietnam-main-reasons-to-use-korean-beauty-products-among-females/
Rakuten Insight. "Main reasons to use Korean beauty products over other commercial beauty products among female Vietnamese consumers in 2021." Chart. October 11, 2021. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/1041391/vietnam-main-reasons-to-use-korean-beauty-products-among-females/
Rakuten Insight. (2021). Main reasons to use Korean beauty products over other commercial beauty products among female Vietnamese consumers in 2021. Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/1041391/vietnam-main-reasons-to-use-korean-beauty-products-among-females/
Rakuten Insight. "Main Reasons to Use Korean Beauty Products over Other Commercial Beauty Products among Female Vietnamese Consumers in 2021." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1041391/vietnam-main-reasons-to-use-korean-beauty-products-among-females/
Rakuten Insight, Main reasons to use Korean beauty products over other commercial beauty products among female Vietnamese consumers in 2021 Statista, https://www.statista.com/statistics/1041391/vietnam-main-reasons-to-use-korean-beauty-products-among-females/ (last visited May 13, 2024)
Main reasons to use Korean beauty products over other commercial beauty products among female Vietnamese consumers in 2021 [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1041391/vietnam-main-reasons-to-use-korean-beauty-products-among-females/