Opinion on the definition of gamification applied to business in Italy 2019
In 2019, about a third of employees of Italian companies believed that gamification applied to business was a method to influence and modify people's behavior. As reported by the survey, interviewees who would define in this way gamification applied to business, accounted for 30 percent of all respondents. Additionally, 25 percent of interviewees believed that it was a way of enhancing participation and engagement.