The role of advertisement e-mails in B2B e-commerce in France 2019
Most of the practitioners have at least 2 e-mail addresses (58 percent), and 37 percent receive more than 50 emails a day. Regarding advertisement e-mails, 57 percent of B2B employees receive more than 10 a day. An actual purchase of 49 percent is reported after receiving e-mails of such sort.