According to a survey conducted in July 2019, approximately 64 percent of respondents aged 20 to 69 years old in Japan did not want companies to use personal sources for targeted advertisements. Among those who welcomed the use of personal sources, membership information registered with the company in question was the most accepted category.
Opinions on the use of personal sources for targeted advertisements among people in Japan as of July 2019
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Attitude on the use of one's purchase history for personalized marketing Japan 2019
- Premium Statistic Attitude on the use of online activities for personalized marketing Japan 2019
- Premium Statistic Attitude on sharing personal data for personalized marketing Japan 2019
- Premium Statistic Reaction frequency regarding online advertisements Japan 2019
- Premium Statistic Awareness of personalized marketing Japan 2019
- Premium Statistic Factors that determine interest in personalized marketing Japan 2019
- Premium Statistic Awareness of personalized marketing Japan 2019, by age group
- Premium Statistic Major opportunities in programmatic marketing development in Italy 2019
- Premium Statistic Major obstacles in digital marketing development in Italy 2018-2019
- Premium Statistic Digital vs. offline marketing campaigns importance worldwide 2018, by business type
About the region
10
- Premium Statistic Intention of using live commerce Japan 2021
- Premium Statistic Familiarity with live commerce Japan 2021
- Premium Statistic Share of mobile users who shared personal information online Japan 2019, by type
- Premium Statistic Share of PC users who shared personal information online Japan 2019, by type
- Premium Statistic South Korea: direct online sales GMV to Japan 2022, by category
- Premium Statistic Online vs. offline purchases by category in Japan 2022
- Premium Statistic Expenses on social advertising in Japan 2023, by ad category
- Premium Statistic Expenses on social advertising in Japan 2018-2023
- Premium Statistic Share of Japanese who support atomic energy 2010-2023
- Premium Statistic Opinion on future nuclear power generation Japan 2023
Other regions
10
- Premium Statistic FMCG ad share in social media in Russia and CIS 2020, by format
- Premium Statistic Survey on general perception of usage of English in advertising in Norway 2010-2016
- Premium Statistic Perception of advertising on social media in Sweden in 2017, by platform
- Premium Statistic Number of times global agencies pitch to prospective clients 2018
- Premium Statistic Promotional product popularity in Paris (France) 2016, by type
- Premium Statistic Importance of Marcom Effectiveness for organizations in Belgium 2017
- Basic Statistic Peru: leading streets in Lima 2017, by OOH ads
- Basic Statistic Consumer more likely to engage with tailored ads in the U.S. 2018
- Premium Statistic Major obstacles in programmatic marketing development in Italy 2019
- Premium Statistic Advertising revenue from newspaper supplements in Germany 1995-2018
Related statistics
10
- Premium Statistic Dentsu Group's turnover FY 2014-2023
- Premium Statistic Dentsu Group's total assets FY 2015-2023
- Premium Statistic Dentsu Group's employee numbers FY 2015-2023
- Premium Statistic Dentsu Group's total subsidiaries FY 2015-2023
- Premium Statistic Dentsu Group's organic growth rate FY 2015-2023, by location
- Premium Statistic Dentsu Group's turnover FY 2014-2022, by location
- Premium Statistic Dentsu Group's revenue less cost of sales FY 2023, by region
- Premium Statistic Dentsu Group's domestic turnover FY 2023, by category
- Premium Statistic Online video ad expenditure Japan 2022-2027, by device
- Premium Statistic Online video ad expenditure Japan 2022-2027
Further related statistics
9
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Concerns about connected devices use in the United Kingdom (UK) 2013-2014
- India: leading e-commerce categories 2013, by sales
- Consumers willingness to share personal data with retailers in the UK in 2013, by age
- Where consumers shop for clothing and footwear in the United Kingdom (UK) 2013
- Channels consumers use for their main grocery shop in the United Kingdom (UK) 2013
- Furniture shopping: Consumers' delivery preferences in the United Kingdom (UK) 2013
- Favorability ratings of NATO, by country 2012
Further Content: You might find this interesting as well
Statistics
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Concerns about connected devices use in the United Kingdom (UK) 2013-2014
- India: leading e-commerce categories 2013, by sales
- Consumers willingness to share personal data with retailers in the UK in 2013, by age
- Where consumers shop for clothing and footwear in the United Kingdom (UK) 2013
- Channels consumers use for their main grocery shop in the United Kingdom (UK) 2013
- Furniture shopping: Consumers' delivery preferences in the United Kingdom (UK) 2013
- Favorability ratings of NATO, by country 2012
Adobe Systems, & Dentsu Digital Inc.. (December 5, 2019). Opinions on the use of personal sources for targeted advertisements among people in Japan as of July 2019 [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/1087420/japan-attitude-use-personal-sources-for-personalized-advertisements/
Adobe Systems, und Dentsu Digital Inc.. "Opinions on the use of personal sources for targeted advertisements among people in Japan as of July 2019." Chart. December 5, 2019. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/1087420/japan-attitude-use-personal-sources-for-personalized-advertisements/
Adobe Systems, Dentsu Digital Inc.. (2019). Opinions on the use of personal sources for targeted advertisements among people in Japan as of July 2019. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/1087420/japan-attitude-use-personal-sources-for-personalized-advertisements/
Adobe Systems, and Dentsu Digital Inc.. "Opinions on The Use of Personal Sources for Targeted Advertisements among People in Japan as of July 2019." Statista, Statista Inc., 5 Dec 2019, https://www.statista.com/statistics/1087420/japan-attitude-use-personal-sources-for-personalized-advertisements/
Adobe Systems & Dentsu Digital Inc., Opinions on the use of personal sources for targeted advertisements among people in Japan as of July 2019 Statista, https://www.statista.com/statistics/1087420/japan-attitude-use-personal-sources-for-personalized-advertisements/ (last visited May 11, 2024)
Opinions on the use of personal sources for targeted advertisements among people in Japan as of July 2019 [Graph], Adobe Systems, & Dentsu Digital Inc., December 5, 2019. [Online]. Available: https://www.statista.com/statistics/1087420/japan-attitude-use-personal-sources-for-personalized-advertisements/