In 2019, the internet overtook television as the largest medium in the advertising industry in Poland, with a 42.9 percent share. The growth of internet advertising and the decline of television advertising are expected to continue in following years.
Share of different media in the advertising industry in Poland from 2018 to 2024
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GroupM. (December 2, 2019). Share of different media in the advertising industry in Poland from 2018 to 2024 [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/1090047/poland-media-share-of-advertising/
GroupM. "Share of different media in the advertising industry in Poland from 2018 to 2024." Chart. December 2, 2019. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/1090047/poland-media-share-of-advertising/
GroupM. (2019). Share of different media in the advertising industry in Poland from 2018 to 2024. Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/1090047/poland-media-share-of-advertising/
GroupM. "Share of Different Media in The Advertising Industry in Poland from 2018 to 2024." Statista, Statista Inc., 2 Dec 2019, https://www.statista.com/statistics/1090047/poland-media-share-of-advertising/
GroupM, Share of different media in the advertising industry in Poland from 2018 to 2024 Statista, https://www.statista.com/statistics/1090047/poland-media-share-of-advertising/ (last visited May 13, 2024)
Share of different media in the advertising industry in Poland from 2018 to 2024 [Graph], GroupM, December 2, 2019. [Online]. Available: https://www.statista.com/statistics/1090047/poland-media-share-of-advertising/