According to the source, over 2,600 brands appeared on TV programs in Poland in 2019, with total spending of 693.5 million zloty. Spice producer Prymat was the leader, with an expenditure of 137.32 million zloty, followed by grocery chain Biedronka with 53.15 million zloty.
Leading brands by expenditure on product placement during television programs in Poland in 2019 (in million zloty)
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WirtualneMedia. (February 27, 2020). Leading brands by expenditure on product placement during television programs in Poland in 2019 (in million zloty) [Graph]. In Statista. Retrieved May 10, 2024, from https://www.statista.com/statistics/1100456/poland-brands-with-highest-tv-product-placement-spending/
WirtualneMedia. "Leading brands by expenditure on product placement during television programs in Poland in 2019 (in million zloty)." Chart. February 27, 2020. Statista. Accessed May 10, 2024. https://www.statista.com/statistics/1100456/poland-brands-with-highest-tv-product-placement-spending/
WirtualneMedia. (2020). Leading brands by expenditure on product placement during television programs in Poland in 2019 (in million zloty). Statista. Statista Inc.. Accessed: May 10, 2024. https://www.statista.com/statistics/1100456/poland-brands-with-highest-tv-product-placement-spending/
WirtualneMedia. "Leading Brands by Expenditure on Product Placement during Television Programs in Poland in 2019 (in Million Zloty)." Statista, Statista Inc., 27 Feb 2020, https://www.statista.com/statistics/1100456/poland-brands-with-highest-tv-product-placement-spending/
WirtualneMedia, Leading brands by expenditure on product placement during television programs in Poland in 2019 (in million zloty) Statista, https://www.statista.com/statistics/1100456/poland-brands-with-highest-tv-product-placement-spending/ (last visited May 10, 2024)
Leading brands by expenditure on product placement during television programs in Poland in 2019 (in million zloty) [Graph], WirtualneMedia, February 27, 2020. [Online]. Available: https://www.statista.com/statistics/1100456/poland-brands-with-highest-tv-product-placement-spending/