In a November 2019 survey, U.S. retailers were asked about the single social platform they were spending the most money on advertising. According to the results, 36 percent of responding retailers in the country were devoting major parts of their budgets to Facebook ads and further 29 percent said the same about Instagram.
Share of retail marketers in the United States spending the most on advertising on selected social media platforms as of November 2019
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Smartly.io. (January 24, 2020). Share of retail marketers in the United States spending the most on advertising on selected social media platforms as of November 2019 [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/1100882/us-retail-marketers-spend-social-media-ads-platform/
Smartly.io. "Share of retail marketers in the United States spending the most on advertising on selected social media platforms as of November 2019." Chart. January 24, 2020. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/1100882/us-retail-marketers-spend-social-media-ads-platform/
Smartly.io. (2020). Share of retail marketers in the United States spending the most on advertising on selected social media platforms as of November 2019. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/1100882/us-retail-marketers-spend-social-media-ads-platform/
Smartly.io. "Share of Retail Marketers in The United States Spending The Most on Advertising on Selected Social Media Platforms as of November 2019." Statista, Statista Inc., 24 Jan 2020, https://www.statista.com/statistics/1100882/us-retail-marketers-spend-social-media-ads-platform/
Smartly.io, Share of retail marketers in the United States spending the most on advertising on selected social media platforms as of November 2019 Statista, https://www.statista.com/statistics/1100882/us-retail-marketers-spend-social-media-ads-platform/ (last visited May 11, 2024)
Share of retail marketers in the United States spending the most on advertising on selected social media platforms as of November 2019 [Graph], Smartly.io, January 24, 2020. [Online]. Available: https://www.statista.com/statistics/1100882/us-retail-marketers-spend-social-media-ads-platform/