Average Instagram engagement rate in Belgium 2020, by influencer size
Belgium's most popular influencers on the photo-sharing app were either active in music (such as rapper Roméo Elvis and DJ Amelie Lens) or in fashion, like Matthias Geerts and Chloé Kitembo.
Instagram users from Belgium were more invested in influencer content than users from many other countries in the world in 2020. Especially Belgian influencers with a more niche audience, which the source defined as Micro and Mid-tier influencers with followers between 5,000 and 100,000, had a relatively high chance of getting likes or comments on their Instagram posts. Their engagement rate that was twice as high as the global average. Overall, however, as Instagram following grew, so decreased the engagement.