Close to 70 percent of health insurance policy holders in India reported using TV as a channel to drive awareness about insurance products according to a survey in 2020. The use of aggregators, on the other hand, reflected only 12 percent as a communication channel for receiving information.
Usage of digital media for awareness on insurance policies in India in 2020, by medium
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PwC. (August 18, 2020). Usage of digital media for awareness on insurance policies in India in 2020, by medium [Graph]. In Statista. Retrieved May 21, 2024, from https://www.statista.com/statistics/1172127/india-usage-of-digital-media-for-awareness-on-insurance-policies-by-medium/
PwC. "Usage of digital media for awareness on insurance policies in India in 2020, by medium." Chart. August 18, 2020. Statista. Accessed May 21, 2024. https://www.statista.com/statistics/1172127/india-usage-of-digital-media-for-awareness-on-insurance-policies-by-medium/
PwC. (2020). Usage of digital media for awareness on insurance policies in India in 2020, by medium. Statista. Statista Inc.. Accessed: May 21, 2024. https://www.statista.com/statistics/1172127/india-usage-of-digital-media-for-awareness-on-insurance-policies-by-medium/
PwC. "Usage of Digital Media for Awareness on Insurance Policies in India in 2020, by Medium." Statista, Statista Inc., 18 Aug 2020, https://www.statista.com/statistics/1172127/india-usage-of-digital-media-for-awareness-on-insurance-policies-by-medium/
PwC, Usage of digital media for awareness on insurance policies in India in 2020, by medium Statista, https://www.statista.com/statistics/1172127/india-usage-of-digital-media-for-awareness-on-insurance-policies-by-medium/ (last visited May 21, 2024)
Usage of digital media for awareness on insurance policies in India in 2020, by medium [Graph], PwC, August 18, 2020. [Online]. Available: https://www.statista.com/statistics/1172127/india-usage-of-digital-media-for-awareness-on-insurance-policies-by-medium/