Mexico: changes in ad budgets due to COVID-19 2020
advertising spending in Mexico in 2020 would fall by 22 percent compared to the value reported in 2019.
During a survey carried out in Mexico in November 2020, approximately 22 percent of responding advertisers stated they increased their advertising spending in 2020, as a result of the COVID-19 pandemic. Meanwhile, 64 percent of interviewees said their ad spending decreased in 2020. A June 2020 forecast projected that total