Leading results for "fitness tracker" on Amazon in the UK on Cyber Weekend 2020
On Black Friday 2020, which fell on November 27, both BingoFit and Temince accounted for approximately 20 percent of all results for the search term "fitness tracker" on Amazon.co.uk. On Cyber Monday 2020, however, the leading fitness tracker brand on the UK website was Huawei, which had grown its search result share to about 30 percent.