Depending on the speed of recovery in the UK advertising market considering the effects of the coronavirus pandemic, it is projected that the online video ad market will be almost as valuable as TV spot market by the end of 2021. In the first quarter of 2020, the total TV spot market amounted to over one billion British pounds, but was estimated to fall to 576 million British pounds in the second quarter.
Projected impact of COVID-19 on TV spot and online video advertising in the United Kingdom (UK) from 1st quarter 2018 to 4th quarter 2021 (in million GBP)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Coronavirus impact on TV advertising spend in the UK in 2020, by quarter
- Basic Statistic YouTube: global advertising revenues as of Q4 2023
- Premium Statistic Digital advertising market growth in Russia 2022, by segment
- Premium Statistic Ad spending in Brazil 2023, by medium
- Premium Statistic Online video ad expenditure Japan 2022-2027, by device
- Premium Statistic Digital ad spend growth in Sweden 2022, by format
- Premium Statistic Digital ad spend growth 2021-2026, by format
- Premium Statistic Advertising spending growth in Russia 2023, by channel
- Premium Statistic YouTube influencer marketing market size in Japan 2020-2027
- Premium Statistic Netflix subscribers who would keep Netflix with ads in the U.S. 2022
About the region
10
- Basic Statistic Number of people on universal credit in Great Britain 2013-2023
- Premium Statistic Revenue growth of video-on-demand in the UK 2018-2027
- Premium Statistic Penetration rate of video-on-demand in the UK 2017-2027
- Premium Statistic Daily development FTSE 100 Index UK 2019-2023
- Basic Statistic Breathing appliances and gas masks: UK import value 2003-2022
- Premium Statistic Annual change in GHG emissions in the UK 2019-2022, by sector
- Premium Statistic Digital Market Outlook: video-on-demand revenue change in the UK 2018-2027, by type
- Premium Statistic Digital Market Outlook: video-on-demand ARPU in the UK 2017-2027, by type
- Premium Statistic Digital Market Outlook: video-on-demand user penetration in the UK 2017-2027, by type
- Basic Statistic Monthly change in tourist arrivals in Europe 2020-2023, by region
Other regions
10
- Premium Statistic Daily reach of SVOD services in Sweden 2020
- Premium Statistic Attitudes to pricing of PVoD content during lockdown in the U.S. 2020
- Premium Statistic Video-on-Demand (VoD) reach in Europe in January and June 2020, by VoD type
- Premium Statistic Perceived impact of COVID-19 on international economy APAC 2020 by country or region
- Premium Statistic Coronavirus impact on GDP growth rate in Luxembourg 2019-2024
- Basic Statistic Brazil: increase in subscriptions to porn website Brasileirinhas March 2020
- Premium Statistic Effect of Coronavirus on personal and household incomes in Great Britain 2020
- Premium Statistic China's share in U.S imports of mechano-therapy and respiration apparatus 2019
- Premium Statistic Online purchase behavior during COVID-19 pandemic Singapore 2020
- Premium Statistic Scenarios for the economic impact of COVID-19 on GDP in the Netherlands 2020-2021
Related statistics
10
- Premium Statistic Video ad spend growth in Europe 2021-2022
- Premium Statistic In-stream video ad spend in Germany 2020-2022
- Premium Statistic Travel industry digital ad spend growth in the U.S. 2019-2023
- Premium Statistic Programmatic ad viewability rate in the UK 2020, by format
- Premium Statistic Importance of digital media types in marketing in the U.S. 2021
- Premium Statistic Financial implications for marketing organizations due to coronavirus UK 2020
- Premium Statistic Schemes and coping strategies of marketers during coronavirus outbreak in the UK 2020
- Premium Statistic Staff retention among marketing organizations during the coronavirus outbreak UK 2020
- Basic Statistic Highest spending president candidates on Facebook COVID-19 ads U.S. 2020
- Premium Statistic Ad revenue losses due to keyword blocking 2020, by country
Further related statistics
4
Further Content: You might find this interesting as well
Statistics
Ofcom. (November 3, 2020). Projected impact of COVID-19 on TV spot and online video advertising in the United Kingdom (UK) from 1st quarter 2018 to 4th quarter 2021 (in million GBP) [Graph]. In Statista. Retrieved May 08, 2024, from https://www.statista.com/statistics/1215177/tv-online-video-advertising-uk/
Ofcom. "Projected impact of COVID-19 on TV spot and online video advertising in the United Kingdom (UK) from 1st quarter 2018 to 4th quarter 2021 (in million GBP)." Chart. November 3, 2020. Statista. Accessed May 08, 2024. https://www.statista.com/statistics/1215177/tv-online-video-advertising-uk/
Ofcom. (2020). Projected impact of COVID-19 on TV spot and online video advertising in the United Kingdom (UK) from 1st quarter 2018 to 4th quarter 2021 (in million GBP). Statista. Statista Inc.. Accessed: May 08, 2024. https://www.statista.com/statistics/1215177/tv-online-video-advertising-uk/
Ofcom. "Projected Impact of Covid-19 on Tv Spot and Online Video Advertising in The United Kingdom (Uk) from 1st Quarter 2018 to 4th Quarter 2021 (in Million Gbp)." Statista, Statista Inc., 3 Nov 2020, https://www.statista.com/statistics/1215177/tv-online-video-advertising-uk/
Ofcom, Projected impact of COVID-19 on TV spot and online video advertising in the United Kingdom (UK) from 1st quarter 2018 to 4th quarter 2021 (in million GBP) Statista, https://www.statista.com/statistics/1215177/tv-online-video-advertising-uk/ (last visited May 08, 2024)
Projected impact of COVID-19 on TV spot and online video advertising in the United Kingdom (UK) from 1st quarter 2018 to 4th quarter 2021 (in million GBP) [Graph], Ofcom, November 3, 2020. [Online]. Available: https://www.statista.com/statistics/1215177/tv-online-video-advertising-uk/