According to a survey conducted in February 2021 in Japan, almost 90 percent of respondents stated that they commonly look up products and services after obtaining information on them through media. Around half claimed that they would make purchases after seeing something advertised in media.
Most common actions taken after obtaining product and service information through media in Japan as of February 2021
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Neo Marketing. (March 18, 2021). Most common actions taken after obtaining product and service information through media in Japan as of February 2021 [Graph]. In Statista. Retrieved May 16, 2024, from https://www.statista.com/statistics/1224038/japan-impact-media-coverage-shopping-behavior/
Neo Marketing. "Most common actions taken after obtaining product and service information through media in Japan as of February 2021." Chart. March 18, 2021. Statista. Accessed May 16, 2024. https://www.statista.com/statistics/1224038/japan-impact-media-coverage-shopping-behavior/
Neo Marketing. (2021). Most common actions taken after obtaining product and service information through media in Japan as of February 2021. Statista. Statista Inc.. Accessed: May 16, 2024. https://www.statista.com/statistics/1224038/japan-impact-media-coverage-shopping-behavior/
Neo Marketing. "Most Common Actions Taken after Obtaining Product and Service Information through Media in Japan as of February 2021." Statista, Statista Inc., 18 Mar 2021, https://www.statista.com/statistics/1224038/japan-impact-media-coverage-shopping-behavior/
Neo Marketing, Most common actions taken after obtaining product and service information through media in Japan as of February 2021 Statista, https://www.statista.com/statistics/1224038/japan-impact-media-coverage-shopping-behavior/ (last visited May 16, 2024)
Most common actions taken after obtaining product and service information through media in Japan as of February 2021 [Graph], Neo Marketing, March 18, 2021. [Online]. Available: https://www.statista.com/statistics/1224038/japan-impact-media-coverage-shopping-behavior/