Vietnam: leading social media platforms to connect with friends and family by generation 2023

According to a survey among internet users conducted in Vietnam by Decision Lab in the first quarter of 2023, the most popular platform for connecting with friends and family among all generations was Zalo. Meanwhile, Messenger was the second leading channel for communicating with friends and family among Generation Z, with 22 percent of respondents.

Leading social media platforms for connecting with friends and family in Vietnam as of 1st quarter of 2023, by generation

Characteristic	Zalo	Facebook	Messenger
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Release date

May 2023

More information

Region

Vietnam

Survey time period

Q1 2023

Number of respondents

1,735 respondents

Age group

16-62 years

Special properties

among internet users nationwide

Method of interview

Online panel

Supplementary notes

Original question: “Which of the following platforms do you use most often to connect with friends and family?”

According to the source, Generation X are people born between 1960 and 1980, Generation Y are those born between 1981 and 1996, and Generation Z are those born between 1997 and 2006.

Number of respondents:
Gen X = 420
Gen Y = 689
Gen Z = 626

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