In a June 2021 survey, 41 percent of U.S. respondents said that during a 30-minute streaming show ad breaks longer than 90 second were unreasonable. Some 42 percent of video streaming viewers found advertising breaks lasting less than 30 seconds reasonable.
Length of the ad breaks that streaming video viewers found reasonable during a show in the United States as of June 2021
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Hub Entertainment Research. (June 1, 2021). Length of the ad breaks that streaming video viewers found reasonable during a show in the United States as of June 2021 [Graph]. In Statista. Retrieved May 19, 2024, from https://www.statista.com/statistics/1249347/ad-breaks-length-acceptance-during-streaming-show-united-states/
Hub Entertainment Research. "Length of the ad breaks that streaming video viewers found reasonable during a show in the United States as of June 2021." Chart. June 1, 2021. Statista. Accessed May 19, 2024. https://www.statista.com/statistics/1249347/ad-breaks-length-acceptance-during-streaming-show-united-states/
Hub Entertainment Research. (2021). Length of the ad breaks that streaming video viewers found reasonable during a show in the United States as of June 2021. Statista. Statista Inc.. Accessed: May 19, 2024. https://www.statista.com/statistics/1249347/ad-breaks-length-acceptance-during-streaming-show-united-states/
Hub Entertainment Research. "Length of The Ad Breaks That Streaming Video Viewers Found Reasonable during a Show in The United States as of June 2021." Statista, Statista Inc., 1 Jun 2021, https://www.statista.com/statistics/1249347/ad-breaks-length-acceptance-during-streaming-show-united-states/
Hub Entertainment Research, Length of the ad breaks that streaming video viewers found reasonable during a show in the United States as of June 2021 Statista, https://www.statista.com/statistics/1249347/ad-breaks-length-acceptance-during-streaming-show-united-states/ (last visited May 19, 2024)
Length of the ad breaks that streaming video viewers found reasonable during a show in the United States as of June 2021 [Graph], Hub Entertainment Research, June 1, 2021. [Online]. Available: https://www.statista.com/statistics/1249347/ad-breaks-length-acceptance-during-streaming-show-united-states/