According to a survey of Gen Zs in Singapore in April 2021, 28 percent of respondents reported that they were most likely to have discovered new musical artists on social media. In comparison, just one percent of respondents reported that a leading source for discovering new musical artists was a family member.
Leading sources for discovering new music artists among Gen Zs in Singapore as of April 2021
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Spotify. (June 7, 2021). Leading sources for discovering new music artists among Gen Zs in Singapore as of April 2021 [Graph]. In Statista. Retrieved May 16, 2024, from https://www.statista.com/statistics/1259763/singapore-sources-for-finding-new-music-among-gen-z/
Spotify. "Leading sources for discovering new music artists among Gen Zs in Singapore as of April 2021." Chart. June 7, 2021. Statista. Accessed May 16, 2024. https://www.statista.com/statistics/1259763/singapore-sources-for-finding-new-music-among-gen-z/
Spotify. (2021). Leading sources for discovering new music artists among Gen Zs in Singapore as of April 2021. Statista. Statista Inc.. Accessed: May 16, 2024. https://www.statista.com/statistics/1259763/singapore-sources-for-finding-new-music-among-gen-z/
Spotify. "Leading Sources for Discovering New Music Artists among Gen Zs in Singapore as of April 2021." Statista, Statista Inc., 7 Jun 2021, https://www.statista.com/statistics/1259763/singapore-sources-for-finding-new-music-among-gen-z/
Spotify, Leading sources for discovering new music artists among Gen Zs in Singapore as of April 2021 Statista, https://www.statista.com/statistics/1259763/singapore-sources-for-finding-new-music-among-gen-z/ (last visited May 16, 2024)
Leading sources for discovering new music artists among Gen Zs in Singapore as of April 2021 [Graph], Spotify, June 7, 2021. [Online]. Available: https://www.statista.com/statistics/1259763/singapore-sources-for-finding-new-music-among-gen-z/