Major sources of information for consumers about luxury items Hong Kong 2023
According to the survey on luxury goods purchases as of January 2023, around 39 percent of respondents from Hong Kong said they retrieved information about luxury items from official websites from brands. Meanwhile, approximately 32 percent of respondents also stated that they got information about luxury products from visiting offline stores. In the last years, the rapid changes of online marketing in social media changed the sales and advertisement market significantly.