Black Friday conversion rate growth worldwide 2020-2021, by industry
Between 2020 and 2021, Black Friday showed changes in conversion rates across multiple industries worldwide. From November 26th to 29th, 2021, Black Friday's conversion rate in the fashion and accessories segment decreased by eight percent, compared to the same period of the last year. In turn, other e-commerce segments like sporting goods and hobbies saw it rise by 38 percent.