Number of people consuming fresh meat Germany 2018-2021, by frequency
VuMA Touchpoints (Verbrauchs- und Medienanalyse) survey provides information on media usage behavior, as well as consumer behavior among the German-speaking population aged 14 years and older.
in 2021, 12.97 million Germans consumed fresh meat several times a week. This was a slight decrease compared to the year before. The figures refer to fresh meat bought from the meat counter. The