Data on user behavior on the internet, such as those collected via a data management platform, was the leading type of data used by advertisers, advertising agencies, platforms, and technology vendors in Russia in 2021. Furthermore, seven out of ten advertisers reported using data from mobile operators.
From which types of providers does your company use audience data?
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Statistics
IAB Russia. (November 3, 2021). From which types of providers does your company use audience data? [Graph]. In Statista. Retrieved May 29, 2024, from https://www.statista.com/statistics/1274091/audience-data-used-by-advertisers-by-provider/
IAB Russia. "From which types of providers does your company use audience data?." Chart. November 3, 2021. Statista. Accessed May 29, 2024. https://www.statista.com/statistics/1274091/audience-data-used-by-advertisers-by-provider/
IAB Russia. (2021). From which types of providers does your company use audience data?. Statista. Statista Inc.. Accessed: May 29, 2024. https://www.statista.com/statistics/1274091/audience-data-used-by-advertisers-by-provider/
IAB Russia. "From Which Types of Providers Does Your Company Use Audience Data?." Statista, Statista Inc., 3 Nov 2021, https://www.statista.com/statistics/1274091/audience-data-used-by-advertisers-by-provider/
IAB Russia, From which types of providers does your company use audience data? Statista, https://www.statista.com/statistics/1274091/audience-data-used-by-advertisers-by-provider/ (last visited May 29, 2024)
From which types of providers does your company use audience data? [Graph], IAB Russia, November 3, 2021. [Online]. Available: https://www.statista.com/statistics/1274091/audience-data-used-by-advertisers-by-provider/