Shift in intention to buy apparel online in Germany 2021, by age group
According to a 2021 survey, the intention to permanently switch to online apparel shopping in Germany was highest among Gen Z consumers, with 17 percent of digital shoppers in this category stating so. Among millennials and Gen X surveyed, about 15 percent of each group said they planned to maintain this shopping habit in the future. Meanwhile, eight percent of Boomers said the same.