between August and November 2023, social media apps in the United States saw uninstall rates of approximately 72 percent within 30 days after a non-organic install. Sports betting applications reported uninstall rates of almost 56 percent when being downloaded after interacting with an advert. Family and relationship apps saw the lowest uninstall rate, with only 24 percent uninstalls within 30 days via organic downloads. Uninstall rates across the examined categories were higher in the case of non-organic installs during the examined period.
Average uninstall rate of mobile app categories in the United States from August to November 2023, by install type
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AppsFlyer. (February 7, 2024). Average uninstall rate of mobile app categories in the United States from August to November 2023, by install type [Graph]. In Statista. Retrieved May 19, 2024, from https://www.statista.com/statistics/1278927/uninstall-rate-us-app-categories-by-install/
AppsFlyer. "Average uninstall rate of mobile app categories in the United States from August to November 2023, by install type." Chart. February 7, 2024. Statista. Accessed May 19, 2024. https://www.statista.com/statistics/1278927/uninstall-rate-us-app-categories-by-install/
AppsFlyer. (2024). Average uninstall rate of mobile app categories in the United States from August to November 2023, by install type. Statista. Statista Inc.. Accessed: May 19, 2024. https://www.statista.com/statistics/1278927/uninstall-rate-us-app-categories-by-install/
AppsFlyer. "Average Uninstall Rate of Mobile App Categories in The United States from August to November 2023, by Install Type." Statista, Statista Inc., 7 Feb 2024, https://www.statista.com/statistics/1278927/uninstall-rate-us-app-categories-by-install/
AppsFlyer, Average uninstall rate of mobile app categories in the United States from August to November 2023, by install type Statista, https://www.statista.com/statistics/1278927/uninstall-rate-us-app-categories-by-install/ (last visited May 19, 2024)
Average uninstall rate of mobile app categories in the United States from August to November 2023, by install type [Graph], AppsFlyer, February 7, 2024. [Online]. Available: https://www.statista.com/statistics/1278927/uninstall-rate-us-app-categories-by-install/