Decision Lab in Vietnam in 2021, over 50 percent of esports players would most likely purchase products relevant to gaming, such as electronics, technology, and gaming accessories, after watching ads on esports platforms. Other less relevant categories, such as food & beverages and clothing, followed closely behind.
According to a report conducted by Intention to purchase from advertisements on gaming platforms among esports audience in Vietnam as of October 2021, by product category
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Decision Lab. (October 21, 2021). Intention to purchase from advertisements on gaming platforms among esports audience in Vietnam as of October 2021, by product category [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1280403/vietnam-purchase-intent-from-ads-on-esports-platforms/
Decision Lab. "Intention to purchase from advertisements on gaming platforms among esports audience in Vietnam as of October 2021, by product category." Chart. October 21, 2021. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1280403/vietnam-purchase-intent-from-ads-on-esports-platforms/
Decision Lab. (2021). Intention to purchase from advertisements on gaming platforms among esports audience in Vietnam as of October 2021, by product category. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1280403/vietnam-purchase-intent-from-ads-on-esports-platforms/
Decision Lab. "Intention to Purchase from Advertisements on Gaming Platforms among Esports Audience in Vietnam as of October 2021, by Product Category." Statista, Statista Inc., 21 Oct 2021, https://www.statista.com/statistics/1280403/vietnam-purchase-intent-from-ads-on-esports-platforms/
Decision Lab, Intention to purchase from advertisements on gaming platforms among esports audience in Vietnam as of October 2021, by product category Statista, https://www.statista.com/statistics/1280403/vietnam-purchase-intent-from-ads-on-esports-platforms/ (last visited June 10, 2024)
Intention to purchase from advertisements on gaming platforms among esports audience in Vietnam as of October 2021, by product category [Graph], Decision Lab, October 21, 2021. [Online]. Available: https://www.statista.com/statistics/1280403/vietnam-purchase-intent-from-ads-on-esports-platforms/