Market size of overseas FMCG import brand e-commerce service in China 2014-2024
In 2019, China's overseas FMCG brand e-commerce service market recorded a GMV of about 323.4 billion yuan. The market is expected to grow to approximately 426 billion yuan by 2024. Overseas brand e-commerce service providers use their local knowledge and expertise to help foreign brands to enter or expand in China's online retail market.