Ways marketers buy programmatic audio ads worldwide 2021
According to a 2021 survey among marketers worldwide, 29 percent of global respondents said they were planning to purchase programmatic audio advertising in a hybrid fashion, while 37 percent said they intended to utilize managed services and another 33 percent said they intended to buy programmatic audio advertising in-house - without using a third party. In the United States, 44 percent of respondents said they planned to buy programmatic audio in a hybrid manner, followed by 28 percent planning to utilize the in-house approach, and another 28 percent citing managed service.