Brazil mobile game downloads diverse ads 2021

As of August 2021, most Brazilian mobile gamers were likely to to download a gaming app if the ads for the game featured a diverse set of characters. The probability of a more diverse and inclusive ad being effective was overall the same among all groups of gamers but found even more interest among people who identified as LGBTQ+ or coming from a diverse background.

Mobile gamers in Brazil likely to download a mobile game when an ad features a diverse set of characters as of August 2021

Characteristic	Share of respondents
Diverse gamers	85%
LGBTQ+	84%
Women and nonbinary	83%
Total gamers	82%

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Release date

December 2021

More information

Region

Brazil

Survey time period

July to August 2021

Number of respondents

6,045 respondents

Age group

18 years and older

Special properties

who play mobile games for at least 3-4 hours per week

Method of interview

Online survey

Supplementary notes

Original statement: "Percentage of mobile gamers in Brazil who say that when an ad features a diverse set of characters they are likely to download the mobile game."

Mobile gamer definition: play 3+ hours gaming per week and at least some games played have human characters.

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