During a 2021 study of advertising professionals in the United Kingdom, gauging their programmatic digitlal out-of-home buying processes, 47 percent said that they bought programmatic DOOH via their OOH teams, while 54 percent said that a dedicated programmatic OOH team was responsible for those purchases.
Ways of buying programmatic digital out-of-home (DOOH) advertising according to advertising professionals in the United Kingdom (UK) as of November 2021
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Other statistics that may interest you Digital out-of-home advertising in the United Kingdom (UK)
Global market overview
5
- Premium Statistic Digital out-of-home (DOOH) advertising revenue worldwide 2018-2028
- Premium Statistic Distribution of the OOH advertising market value worldwide 2022-2025, by type
- Premium Statistic DOOH ad revenues of selected outdoor media companies worldwide 2023
- Premium Statistic Total & digital revenue changes of selected outdoor ad companies worldwide 2023
- Premium Statistic Growth of digital media budgets worldwide 2024, by format
UK market overview
6
- Premium Statistic DOOH ad spend in the UK 2019-2023
- Premium Statistic DOOH ad spending growth in the UK 2018-2025
- Premium Statistic Digital share of OOH advertising revenue in the UK 2011-2022
- Premium Statistic DOOH advertising campaigns in the UK 2023, by purchase method
- Premium Statistic Number of DOOH impacts in Great Britain 2020-2023
- Premium Statistic DOOH impacts in the UK 2023, by accuracy of delivery
Screens
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Marketer insights
6
- Premium Statistic DOOH formats used in the UK 2022
- Premium Statistic Advantages of DOOH advertising in the UK 2023
- Premium Statistic Needs driving prDOOH investments in the UK 2023
- Premium Statistic Programmatic DOOH advertising benefits in the UK 2022
- Premium Statistic Programmatic ad formats identified as growth areas in Europe 2023
- Premium Statistic DOOH creative executions used in the UK 2022
Further Content: You might find this interesting as well
IAB UK. (November 19, 2021). Ways of buying programmatic digital out-of-home (DOOH) advertising according to advertising professionals in the United Kingdom (UK) as of November 2021 [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/1306048/programmatic-dooh-advertising-buying-ways-uk/
IAB UK. "Ways of buying programmatic digital out-of-home (DOOH) advertising according to advertising professionals in the United Kingdom (UK) as of November 2021." Chart. November 19, 2021. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/1306048/programmatic-dooh-advertising-buying-ways-uk/
IAB UK. (2021). Ways of buying programmatic digital out-of-home (DOOH) advertising according to advertising professionals in the United Kingdom (UK) as of November 2021. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/1306048/programmatic-dooh-advertising-buying-ways-uk/
IAB UK. "Ways of Buying Programmatic Digital Out-of-home (Dooh) Advertising According to Advertising Professionals in The United Kingdom (Uk) as of November 2021." Statista, Statista Inc., 19 Nov 2021, https://www.statista.com/statistics/1306048/programmatic-dooh-advertising-buying-ways-uk/
IAB UK, Ways of buying programmatic digital out-of-home (DOOH) advertising according to advertising professionals in the United Kingdom (UK) as of November 2021 Statista, https://www.statista.com/statistics/1306048/programmatic-dooh-advertising-buying-ways-uk/ (last visited May 11, 2024)
Ways of buying programmatic digital out-of-home (DOOH) advertising according to advertising professionals in the United Kingdom (UK) as of November 2021 [Graph], IAB UK, November 19, 2021. [Online]. Available: https://www.statista.com/statistics/1306048/programmatic-dooh-advertising-buying-ways-uk/