Market share of live events India 2022, by type
As reported by event organizing companies across India, a majority of live events provided by them, that is over 60 percent, in 2022 were purely digital in nature. The organization of purely digital events saw a rise in India between 2019 and 2021 due to the widespread coronavirus pandemic. Meanwhile, internet-protocol (IP) based events saw a decline, accounting for only three percent of all live events organized in the country in 2022.