In financial year 2023, approximately 70 percent of Australian eCommerce group Kogan.com's traffic was generated through owned and earned traffic sources. The remainder of traffic was generated through paid marketing.
Share of Kogan Group site traffic generated in Australia in financial year 2023, by marketing type
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Kogan.com. (September 28, 2023). Share of Kogan Group site traffic generated in Australia in financial year 2023, by marketing type [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/1319380/kogan-group-share-of-site-traffic-by-marketing-source-australia/
Kogan.com. "Share of Kogan Group site traffic generated in Australia in financial year 2023, by marketing type." Chart. September 28, 2023. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/1319380/kogan-group-share-of-site-traffic-by-marketing-source-australia/
Kogan.com. (2023). Share of Kogan Group site traffic generated in Australia in financial year 2023, by marketing type. Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/1319380/kogan-group-share-of-site-traffic-by-marketing-source-australia/
Kogan.com. "Share of Kogan Group Site Traffic Generated in Australia in Financial Year 2023, by Marketing Type." Statista, Statista Inc., 28 Sep 2023, https://www.statista.com/statistics/1319380/kogan-group-share-of-site-traffic-by-marketing-source-australia/
Kogan.com, Share of Kogan Group site traffic generated in Australia in financial year 2023, by marketing type Statista, https://www.statista.com/statistics/1319380/kogan-group-share-of-site-traffic-by-marketing-source-australia/ (last visited May 13, 2024)
Share of Kogan Group site traffic generated in Australia in financial year 2023, by marketing type [Graph], Kogan.com, September 28, 2023. [Online]. Available: https://www.statista.com/statistics/1319380/kogan-group-share-of-site-traffic-by-marketing-source-australia/